A Client Speaks - 18 Dilemmas Facing Executives in the Job Search
Dilemma 4 - Marketing Yourself Properly
Ask 100 executives if they need help in their job search and many will say no. Why? Because they haven't looked for a job for a long time, and they think that the methods they used before will work in the present environment. Also, they are used to running their companies, making decisions, and having things happen as a result of their dynamic managerial and executive leadership. That just ended, if you are in a search. As a job seeker, you are no different than anyone else. Your haystack is big and the needle is small.
Moreover, there are tactics and strategies to avoid in your search because some waste time, others don't work, and a precious few need to be worked everyday until you are employed. Not knowing which is which and in what sequence you need to perform these tasks will slow your campaign down and cost you dearly.
As you read this, you are probably working the newspaper and professional publications, speaking with friends and colleagues, as well as heavily job-mining the Internet. Did you know that only 5-7% of non-technical jobs are found on the Internet? Did you know that only 15-20% of all jobs are actually advertised? Where are the 80-85% that you never hear about?
Proper marketing begins with proper packaging of you so that you become the most viable candidate on paper and receive the call. Once you are properly packaged, you must then conduct excellent research and select your target companies well. Our database, consisting of literally millions of hiring organizations - each with full contact information - is available to our executive candidates.
Your competition will be using the same old job search techniques. Working with us, you will not. Your marketing package should be multi-faceted and focus on a tactical, carefully designed plan to reduce your time in the marketplace - again, one of your primary goals. You must position yourself "outside the box," beyond narrow vision, away from "old hat," traditional implementation tactics towards a successful campaign.
If you don't know what multiple channels to manage during your campaign, chances of campaign success are lessened.
