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Sales
Converted 33 of 66 patients in a state hospital from using a product made by a generic competitor, spurring sales growth.
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Rebuilt and nurtured lucrative relationships with pharmaceutical buyers for two major chain stores in the territory, by providing exceptional service and remedying past wrongs.
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Achieved top 15% status within the nation for sales by going the extra mile to educate physicians and caregivers on the product; conducted numerous in-service programs for second- and third-shift nurses.
Surpassed the average territory sales record by $2M, generating $6M annually.
Chosen to participate in “Top Gun” recognition promotion designed for the top 10-15% of representatives in the country.
Earned top 10% national sales ranking as a primary care representative, achieving eligibility for promotion to the neuroscience division.
Marketing
Flawlessly executed a program involving securing the most influential physicians available to discuss the company’s marketing messages. The program ultimately garnered physicians’ respect by making them feel like partners and providing resources and information not available from other companies.
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Arranged one-on-one phone meetings with published author for physicians throughout the country interested in her successful experience using a new product with treatment-resistant patients.
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Conducted speaker programs and identified thought leaders to enhance market presence and increase sales growth.
Drove market share by executing the Consultant Network and running 10 marketing programs, which accelerated market share gains. In addition, became the company’s first $1B primary-care drug.
Cultivated relationships with key thought leaders and brought them into mental health centers throughout the territory to ensure a smooth transition from previously used products.
Leadership
Improved district productivity by eliminating underperforming sales representatives and replacing them with three highly skilled and motivated performers.
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Assisted a sales team associate in overcoming a local pharmacist’s reluctance to supply a client clinic with the company’s product, generating $100K in new revenue.
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Mentored a sales representative to a promotion to the cardiovascular specialty division by granting additional responsibilities that showcased the individual’s ability and leadership.
Emphasized staff development and progression through personal care and attention, resulting in 60% of team receiving promotions within the organization.
Training
Gained 60% market share in six months with new product launch, which generated $400M, far exceeded all expectations. This success was realized through tireless study and an extensive, two-day training program that was subsequently developed.
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Created a tailored, weeklong training program for new hires giving sales representatives a thorough knowledge of the product and prepared them for strategic sales planning.
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Guided a sales representative in becoming a district trainer by improving communication skills and teaching him to run an effective training program.
Regularly invited to serve as a guest trainer for new hires. The method of teaching, which integrated sales and marketing with the science of the product, was recognized and used in future classes.
Market Analysis
Established and negotiated a regional vendor prescription coupon program.
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Ensured the success of a new treatment for severely ill schizophrenic patients, by calling on every conceivable member of the market and explaining the efficacy and manageability of the drug’s side effects.
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Achieved position in the top five in the country in growing product by recognizing opportunities, gathering local leaders’ support, and executing strategic promotional plans.
Business Planning/Management
Turned around sales region in slightly more than one year from last in the country to the number one performing region.
Surpassed national market share 7% within the district and 16% within Massachusetts by excelling in cross-functional communication and using well-trained sales associates.