Steven Barnes - Summary

Growth Strategies / Brand Management / Increased Market Share / Retail Operations

More than 15 years of sales, marketing, advertising, and retail operations experience with both national and internationally retail-based companies. Top performer with a stellar track record of positively affecting bottom-line results by maximizing sales volume and net profit while curtailing operating expenses.

Possesses core strengths in creative marketing and advertising, along with a talent for developing strategic initiatives to increase brand awareness and gain additional market share. Team builder with ability to inspire employee engagement, enthusiasm, and loyalty.

Leadership
Applied diverse experience in multiple business disciplines to run U.S. operations of international company. Streamlined procedures to capitalize on best practices and implemented changes that resulted in significant cost savings including reducing overdue A/R 40%.

Strategic Planning
Created revenue growth strategies that resulted in increased sales, customer base, market share, and brand awareness. Recommended change in strategic plan that resulted in a 15% increase in customer base and a 20% increase in market share. Proven ability to assess and make recommendations for retail startup or improvement.

Sales & Sales Management
Built and managed sales teams, reorganized territories for best reach to clients, and reduced travel costs. Set targets to attain budget goals. Sold high-priced product with effective logistics programs for large and small customers.

Advertising & Marketing
Developed and led multimedia advertising campaigns with local and national exposure. Media negotiation experience. Led $23 million department with projects completed on time and within budget. Created traffic-driving marketing and promotions programs for mass merchandiser and small to medium retailers.

Brand Management
Developed strategies and executed brand campaign to increase customer and consumer awareness of brands. Initiated branding with market research, rolled out program based on results. Increased market share, and elevated brand into 25 top most recognized in its field.