Channel Marketing


Managing multiple channels is essential when you are conducting a serious and effective job search. Simply using one or two will not do. Different tactics must be used to ensure the effectiveness of each channel. We will assist you in using each of the channels described below.

Resume Posting/Distribution | SCC Recruiter Databases | National Recruiter Consortiums
SC&C Webfolio© | Recruiters | Event Opportunities | Networking | Direct Mail | Influentials

Posting & Distributing Your Resume

 

Where is the right place to post your information? Which recruiters should and should not receive your resume? How do you work with retained and contingency recruiters? How should it be formatted to achieve maximum impact? Which job boards work and which do not? As our client, we will show you how to maximize your efforts in this area.

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SCC Recruiter Databases

Our recruiting databases contain essential information on thousands of both retained and contingency firms. Because we have multiple recruiter databases, we target and send your material to those firms that work at the level and in the specialty determined by your specific targeting. We will distribute your resume to the correct recruiters, thus ensuring your documents are well received and will have maximum impact on any reader.

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National Recruiter Consortiums

 

We are members of Top Echelon (TE) and other prestigious recruiting networks.  As a preferred member of these national recruiting consortiums, we have thousands of professional and personal relationships with executive recruiters both nationally and around the world. This is important because it allows us to put our clients in front of just the right recruiters. Additionally, we share open job orders and candidates with our Top Echelon colleagues. The greater the targeted exposure, the better your chance for interviews.

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SC&C Webfolio©

We host your Webfolio© online, at no cost to you. The Webfolio© is an extremely powerful presentation of your value proposition, core and behavioral competencies, key skills, and management styles. It is used to present you to decision makers at your target companies. We build and maintain your personal marketing website, which has proven to be one of the most effective tools ever used in job search   

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Recruiters

Our executive recruiters work with their counterparts across the country and with other employment sources, including Fortune-listed corporations. Their charge is to secure job orders and meet the search requirements of their client companies and to present candidates with excellent backgrounds and accomplishments. After you are packaged and branded in our process, your information will be sent to one of our Executive Recruiters. They will review your package and, if they feel there is an open position for which you qualify and for which you are a good fit, they will initiate a call to you to discuss your career highlights and background, beyond that which is presented in the resume and WebFolio©.  When those positions are identified, they will present you to those companies and will work with your Campaign Director to keep you informed of their progress.

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Event Opportunities

 

Opportunities arise every day. When managed properly, these opportunities can lead to interviews. Knowing how and when to manage them is the key. Many of these events and subsequent communication will be, most often, at the top level of targeted companies. At SC&C, we not only know how to manage this process, but we show you how to bypass the gatekeepers and use these events to secure interviews.

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Networking

Every job seeker has heard the expression “it’s not who you know, but who they know.” However, what the majority of job seekers do not understand is how to effectively manage their networks. Most job seekers either burn out their networks far too early in the job search or let their networks fade away over time so they become ineffective and out of date. Your Campaign Director will show you how to speed up your job search and target just the right position. We make absolutely sure your networks are strong and viable. Don't guess on this critical aspect of your job search. Let our team work with you to ensure your success.

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Direct Mail

Anyone in marketing will tell you that direct mail is both inefficient and expensive. Advertising gurus jump with joy if they receive a 3% response rate. With that said, there are times when this method is effective in a job search. However, if you do not know what to send, how to package it, who to send it to, or when to send it, then you are wasting your time and money. We can show you how to manage this aspect of your job search effectively and minimize your costs.

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Influentials

People who are the heads of organizations such as chambers of commerce, trade organizations, economic development corporations, major regional non-profit groups, as well as those with "a book of business" (accountants, business consultants, etc.) all have a potential influence on your career or job search. We will show you how to improve your management of these valuable resources and how to energize your job search in this area.

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Actions and Attitude